what is internet marketing?
Internet marketing is carrying out certain activities that create sales and/or capture sales leads from potential customers that are surfing the Internet .
This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a potential client of yours types in a “keyword phrase” that relates to your operation .
This is something of a mysterious art these days and is a constantly changing playing field . As each year passes there is a much bigger need to hire specialists and consultants that work only in this arena, in order for businesses to be able to get their websites at the top of Google’s search engine results for the keywords that will generate sales and leads. This service is called SEO or search engine optimization. Another way for companies to get the same results is to arrange for their employees to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house
Internet marketing has come to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars .
The future of Internet marketing is the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more difficult to manage than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
There are many companies that specialise in assisting company’s in their Internet Marketing efforts.
This entry was posted on Tuesday, July 28th, 2009 at 4:44 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.